How we leverage Salesforce to solve pain points
Automate the onboarding process from initial inquiry to account activation, including document submission, verification, and communication.
Track and manage KYC requirements, ensuring timely updates and verification to comply with regulatory standards and prevent fraud.
Integrate CRM with AML systems to flag high-risk accounts, track customer activity, and adhere to compliance reporting.
Provide a comprehensive view of customer interactions, financial products, transaction history, and engagement preferences to deliver personalized service.
Group multiple customers under a single householding structure to track and analyze familial financial relationships for cross-sell and upsell opportunities.
Segment customers based on behavioral data, demographics, and financial status to create personalized marketing campaigns and relationship strategies.
Utilize CRM-driven data to recommend relevant products based on customer behavior, financial needs, and transaction patterns.
Automate sales campaigns for retail banking products such as mortgages, credit cards, and personal loans based on customer segmentation and propensity scores.
Score and prioritize leads for high-value products, tracking lead conversion metrics such as lead-to-account ratio and sales velocity.
Manage loan applications, document collection, underwriting, and approval workflows through the CRM, ensuring adherence to regulatory policies.
Integrate CRM with credit scoring systems to assess customer creditworthiness, using metrics such as DTI (Debt-to-Income) ratio and credit utilization.
Monitor the loan pipeline and generate real-time reports to identify bottlenecks and optimize the loan approval process.
Utilize CRM to assess customer financial goals and recommend suitable investment plans, retirement accounts, and insurance products.
Gain real-time insights into customer investment portfolios, including asset allocation, risk levels, and performance tracking.
Leverage automation and data-driven insights to personalize engagement for high-net-worth individuals (HNWIs), ensuring proactive service and long-term retention.
Offer seamless customer support through integrated channels such as phone, email, chat, and in-person branches, ensuring a consistent experience.
Manage service requests, ensuring resolution within SLA (Service Level Agreement) timelines, and track metrics such as first contact resolution (FCR).
Automate the logging, escalation, and resolution of customer complaints and disputes, ensuring compliance with consumer protection regulations.
Plan and execute personalized marketing campaigns for various retail products, tracking campaign performance metrics such as CTR (Click-Through Rate) and CPL (Cost Per Lead).
Trigger marketing actions based on customer events such as account anniversaries, salary credits, or significant transactions.
Manage and track loyalty programs, reward points, and customer redemption activities to improve customer satisfaction and engagement.
Track and manage customer consent, ensuring compliance with data privacy regulations such as GDPR and CCPA.
Automate data aggregation and reporting for regulatory submissions to bodies such as FINRA or the CFPB.
Automate periodic reviews of customer risk profiles to ensure adherence to regulatory guidelines and flag high-risk activities.
Automate collection workflows for overdue accounts, including reminders, outbound calls, and repayment plan negotiations.
Monitor at-risk customers based on their payment history and credit utilization, triggering early interventions to minimize delinquencies.
Use CRM analytics to optimize debt recovery processes, tracking recovery rates and the effectiveness of collection strategies.
Track CLV to understand profitability at an individual or household level, using insights to allocate resources effectively.
Use predictive models to identify customers likely to churn, enabling proactive engagement to improve retention.
Monitor KPIs such as average product holding per customer, cross-sell ratio, and customer acquisition cost (CAC) through real-time dashboards.
Integrate CRM with the core banking system (CBS) to facilitate real-time data flow and ensure synchronized customer profiles.
Enable visibility into customer transactions, linking payments and credit card activity to individual customer profiles for deeper insights.
Use APIs and middleware to connect CRM with external systems, ensuring seamless data exchange for services such as AML, credit bureaus, and loyalty platforms.
Measure and track KPIs for sales and relationship managers, such as average revenue per relationship manager and customer acquisition rate.
Automate the scheduling of customer meetings, enabling relationship managers to manage their portfolios efficiently and effectively.
Monitor metrics such as average footfall, wait times, and conversion rates at branches to optimize staffing and improve service delivery.
Use CRM-integrated alerts for high-risk transactions, such as large transfers or suspicious account activities.
Automate the periodic review of customer risk profiles based on behavior, transactions, and external events to stay compliant with AML requirements.
Track internal audit activities, ensuring compliance with financial regulations and identifying process gaps for improvement.
- Deep Industry Expertise & Thought LeadershipWe bring unparalleled industry expertise, with a team of Salesforce experts who understand the nuances of your sector and provide thought leadership that drives innovation and value.
- Proven Track RecordOur history of successful Salesforce implementations speaks for itself. We’ve helped numerous organizations transform their operations and achieve measurable results.
- Global DeliveryWith a global footprint, we deliver solutions seamlessly across geographies, ensuring consistency, quality, and round-the-clock support for your Salesforce journey.
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